Do Something the Customer Does Not Expect

1. Make a suggestion:

I wanted to build more rooms to my house so I called 4 builders to come to my house and give me a quote for my house-plan. There wasn’t much difference in their prices. However, one builder suggested a minor change in the layout of my plan that would include having 2 built-in cupboards instead of an empty space, without the price changing.

He was the only one who used his knowledge as a builder to make me feel he was interested in helping me achieve what I wanted to achieve. He obviously got my business.

Other things you can do:

2. If the customer buys 2 items give a second item for a discounted price
3. If the customer is buying 1 low cost item, give it to them for free
4. If there is a better packaged offer for the same product the customer is buying, let them know
5. Give the customer a product to try, free of charge
6. Offer to carry items to the customer’s car
7. Offer free or discounted delivery if your customer buys many items
8. Give the customer something as a one-off for special circumstances, even if it’s against policy guidelines

You know your business better than anyone else. I’m sure there are many little things you can do that will help you stand out from your competitors.

You can access further information to help you run your business through my websites:

www.personal-customer-service-tips.com
www.success-in-business-tips.com
www.effective-marketing-advice.com

Provide a Benefit to Regular Customers

Most of you would have heard of Loyalty Programs, and yes they do work.

They don’t have to be as big as Frequent Flyer Points or the Credit Card loyalty programs.

There are 7 coffee shops within a 200 metre area of where I work. Only 1 coffee shop has a loyalty card. Every time I buy a coffee they stamp my loyalty card. After I collect 10 stamps on my loyalty card I receive a free coffee. With the price of coffee these days why would I want to buy coffee from any of the other 6 coffee shops! I wouldn’t.

Provide a benefit to customers who use your business regularly and make it appealing enough so they do not use your competitors.

You can access further information to help you run your business through my websites:

www.personal-customer-service-tips.com
www.success-in-business-tips.com
www.effective-marketing-advice.com