By observing other businesses you can get ideas for what works well and what doesn’t work well.
What works for other businesses:
- Copy these for your business
- Adapt them to suit your business
What doesn’t work for other businesses:
- You will know what to avoid
- You can do the opposite in your business
Make sure you observe all aspects of other businesses, for example:
- First impressions
- Marketing activities
- Use and test their website
- Customer service skills
- Sales skills
- Cleanliness of their business/store
- Appearance of staff
- Systems and technology
Further information to help you run your business is provided by my websites:
http://www.personal-customer-service-tips.com/
http://www.success-in-business-tips.com/
http://www.effective-marketing-advice.com/
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